The Must-Have Social Media Marketing Tools for Every Business

The Must-Have Social Media Marketing Tools for Every Business.

As a business owner, you understand the importance of an effective social media marketing strategy to reach your customers and grow your company. However, with so many platforms and tools available, determining where to start can feel overwhelming. The good news is you don’t need an enormous budget or team to get started. In fact, some of the best social media marketing tools are free or low-cost, easy to use, and can provide an excellent return on your investment. In this article, we will explore several must-have tools to help build your social media marketing foundation, increase your online visibility, monitor your progress, and maximize your success. With the right tools and consistent effort, you can achieve real results and take your business to the next level through social media. The journey begins today.

Social Media Management Tools: Schedule, Monitor and Engage

To effectively manage your social media marketing, you need the right tools. Social media management tools allow you to schedule posts, monitor engagement, and analyze your efforts. Here are some of the top tools to consider:


Hootsuite is one of the most popular social media management tools. It lets you schedule posts, monitor feeds, engage with followers, and analyze your social media performance across platforms like Facebook, Instagram, and Twitter. Hootsuite’s basic plan is free, with paid upgrades available.


Buffer focuses on scheduling social media posts and analyzing your results. You can connect multiple social accounts, create posts, and schedule them to go out at the best times. Buffer also provides analytics so you can see which posts are most engaging. Paid plans start at $15/month.

Sprout Social

Sprout Social is an all-in-one social media management tool for businesses. In addition to scheduling and analytics, Sprout Social provides CRM features to help you manage relationships with influencers and customers. Sprout Social offers paid plans for small businesses and enterprises.

Google Analytics

While not a dedicated social media tool, Google Analytics provides deep insights into how people find and interact with your website. Connect your social accounts to see which networks and posts drive the most traffic and conversions. Google Analytics is free to use and a must-have for any data-driven social media strategy.

Using the right social media management tools will make your efforts more efficient and impactful. With scheduling, monitoring, and analytics capabilities at your fingertips, you’ll be able to craft an effective social media marketing strategy and achieve your business goals.

Content Curation Tools: Find and Share Valuable Content

To find and share the most valuable content with your audience, content curation tools are essential. These tools allow you to discover, organize, and promote relevant third-party content.


Feedly is one of the most popular content curation tools. It aggregates content from thousands of sources into a single feed so you can stay on top of industry news and trends. You can categorize content into collections to organize by topic, and share directly to your social networks. allows you to curate content around specific topics to share with your audience. You enter keywords related to your industry or business and will scour the web for relevant articles, blog posts, videos, and other media to add to your content “scoop.” Arrange content into boards to keep things organized. also provides analytics to see how your content is performing.


Reddit is a massive network of niche communities called subreddits. Find subreddits related to your industry and curate the top posts and discussions. Reddit content tends to be very shareable. You can cross-post Reddit content to your other social networks or embed Reddit posts directly into your blog. Be sure to check the terms of use for any content before reposting.


Use the Pocket app to save any content you find interesting from around the web. Pocket removes clutter and distractions, so you can focus on the content. Organize your saves by tags or topics and archive important content. Then, easily share your favorite finds on social media or publish a roundup post on your blog.

In summary, content curation tools help you establish authority in your industry, engage your audience, and boost traffic and brand awareness. Finding the right mix of tools for your needs is the first step to success.

Analytics Tools: Measure the Impact of Your Social Media Marketing

To effectively measure how your social media marketing efforts are performing, you need analytics tools. These provide insights into your audience, content, and campaigns so you can optimize your strategy.

Google Analytics

Google Analytics is a free tool that tracks metrics across your website and social media channels. You can see how much traffic is coming from social networks, which content is the most popular, and how people are engaging with your posts. Connect your social profiles like Facebook, Twitter, and YouTube to get a complete picture of your social media impact in one place.

Social Media Analytics Tools

Specialized tools provide more in-depth analytics for your social media marketing. Options like Sprout Social, Buffer, and Agorapulse offer features such as:

  • Audience insights: See demographics like age, gender, and location of your followers. Track new followers, unfollows, and mentions.

  • Post insights: Analyze engagement for each social post including likes, comments, shares, clicks, and impressions. See what content resonates most with your audience.

  • Hashtag analytics: Find the hashtags that drive the most traffic and engagement so you can optimize your hashtag strategy.

  • Competitor benchmarking: Compare your social media metrics with competitors to see how you measure up. Track areas you’re ahead or behind.

  • Campaign reporting: For social media contests, promotions or ad campaigns, track entrants, votes, click-through rates and ROI. Determine what’s working and make improvements.

Using a combination of free tools like Google Analytics and paid social media analytics platforms will provide a robust set of data to guide your social media marketing decisions. Measure, analyze and optimize to boost your reach and engagement.

Visual Tools: Create Eye-Catching Images and Videos

Visual content has become increasingly important for social media marketing. Images and videos are highly engaging and help to capture attention on platforms that are saturated with text and links. The following tools can help you create eye-catching visuals for your social media campaigns.


Canva is a free graphic design tool with templates for social media images, presentations, posters, and more. They offer a library of stock photos, graphics, and fonts that you can easily drag and drop onto your designs. Canva is ideal for creating images for platforms like Facebook, Instagram, and Pinterest. With minimal design skills required, you can make professional looking images in minutes.

Adobe Spark

Adobe Spark is another free design app for creating social media graphics, short videos, and web pages. They provide a selection of professionally designed templates as a starting point. You can then customize the fonts, colors, and layout to match your brand. Adobe Spark also has features for adding animation to images and combining photos and text into short video stories for platforms such as Instagram and Facebook.


While not a design tool itself, Giphy can be a great resource for adding engaging visuals to your social media content. Giphy is a search engine for animated GIFs, stickers, and short video clips. You can browse Giphy’s media library and embed the GIFs directly into your social media posts and stories. GIFs are a fun, eye-catching way to visually highlight reactions, emotions, and movements. However, use them sparingly so they continue to have impact and do not become annoying to your audience.

Using a combination of these visual tools, you can create social media images, graphics, GIFs, and short videos that will capture attention and boost engagement with your brand on social media platforms. Well-designed visual content is a key ingredient for an effective social media marketing strategy in today’s highly visual digital world.

Hashtag Tools: Discover Trending Topics and Track Your Brand

Social media has given businesses access to powerful tools for connecting with customers and growing their brand. Hashtag tools allow you to discover trending topics in your industry and track mentions of your brand across social networks. Using these tools strategically will elevate your social media marketing.

Discover Trending Topics

Monitoring trending hashtags allows you to identify popular topics of discussion and engage with your target audience. Tools like Hashtagify, RiteTag, and Keywee provide real-time data on trending hashtags across platforms like Twitter, Instagram, and TikTok. Review the hashtags to find those relevant to your brand and industry. Engage by liking and commenting on posts using the hashtags, and incorporate trending hashtags into your own social media posts.

Track Brand Mentions

Social listening tools monitor mentions of your brand name, username, products or services across social media. They alert you whenever your brand is discussed so you can engage with the posters and leverage user-generated content. Popular tools for tracking brand mentions include Hootsuite, Sprout Social, and Talkwalker. Connect these tools to your social profiles and set up alerts for your brand name and any important product names or usernames. Respond to all mentions of your brand, whether positive or negative. Engage with your happy customers and address any issues raised by dissatisfied ones.

Measure Hashtag Performance

The data provided by hashtag tools allows you to track the performance and impact of the hashtags you use. See which hashtags drive the most engagement, traffic, and brand exposure. Try different hashtags and compare the results to optimize your strategy. You may find certain hashtags perform better on some networks than others depending on your audience and goals.

Stay on top of the latest social media marketing trends by utilizing hashtag tools. Discover what’s popular, track your brand, and analyze the performance of your hashtags. With regular monitoring, these tools provide valuable insights to boost your social media efforts.


You now have a solid understanding of the core tools available to help you build an effective social media marketing strategy. While the options can seem overwhelming, focusing on a few key platforms and tools is the best way to achieve success. Start with the basics, choose what works for your business and audience, and expand from there as needed. With consistency, quality content, and authentic engagement, you’ll gain valuable insights into your customers, increase brand awareness, and drive more traffic and sales. The key is simply to start. Pick one tool and dive in—you’ll be gaining new followers and connecting with your audience in no time. Success in social media, as in life, is all about taking that first step. Now go take yours.

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